Rarible is a prominent NFT platform and RARI is the reward token that is helping it pivot towards being a DAO. DAO means Decentralized Autonomous Organization, or a network that is completely owned by its participants. Rarible awards Rari to people who buy and sell NFT on their platform. It is a reward so users want to list their NFT on Rarible instead of other platforms. It is one of the first native cryptocurrencies for a standalone NFT platform and is dedicated to bringing first-time NFT buyers into the world of trading and collecting digital assets.